Christine Yetman Menu
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YOULY

Petco had thousands of styles that needed to evolve into one fashion brand. So we took what you love about your own personal style and launched a new way to shop for your pet, with Youly. From developing the framework, graphic style and photographic direction of this brand, Youly lets you, be you.

Art Director // Graphic Designer // Packaging Designer

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WELL & GOOD SUPERIOR SUPPORT

Seeing our pets in pain is a hard pill to swallow. That’s why Well & Good introduced a new line of supplements to help ease your worries and your pet’s bodily hiccups. I was asked to create a design for the new sub-line that conveyed the superior strength and boosted levels of active ingredients that these chews offered. With the updated black color palette and sleek, hourglass bottle, Well & Good is able to provide the extra strength and support your active pet needs.

Graphic Designer // Packaging Designer

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THEMERY

There’s a lot of themes out there, but not enough that capture your vision. At Themery, no idea is out of reach. This design studio brings what runs wild in your imagination to life with personalized creations of all kinds.

Graphic Designer // Co-owner

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SAN DIEGO MUSEUM OF ART

I designed a wide variety of collateral for the museum, from high-end donor event invitations to children’s activity guides. These marketing materials were key in securing donations and funding for the museum and helping to educate and foster a love of art in visitors of all ages.

Graphic Designer // Production Artist

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MARVEL PET FANS COLLECTION

“With great paw-er, comes great responsibility.”
As a Marvel nerd fan, I was excited to lead the design for the Marvel Pet Fans Collection, a licensed collaboration with Petco. Using provided assets, I was able to create a custom lockup and packaging that was implemented across all Marvel pet products and in-store visuals at Petco. Custom diecuts and 3D bump-outs help bring this design to life so your favorite superheroes can fight crime with your very own furry sidekick.
Note: I do not own the Marvel logo, character names or background images. These items are property of ©Marvel.

Graphic Designer // Packaging Designer

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REDDY

I had the opportunity to help build this millennial-inspired brand from the ground up. With bold colors, a focus on sustainable materials and imagery that captures the unshakeable bond between you and your pet, Reddy is style made for life together.
Reddy? Let’s go.

Art Director // Graphic Designer // Packaging Designer

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CABANA BAY COLLECTION

Soak up those veranda vibes with the Cabana Bay Collection. From small tags to large scale boxes, the packaging design for this bright and beachy set has your pet starting summer off in style.

Graphic Designer // Production Artist

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GOOD LOVIN’ NO RAWHIDE

Recent studies suggest rawhide may not be as easy on our pet’s stomach as initially thought. That’s why Good Lovin’ introduced new, rawhide-free dog chews to their lineup. I was tasked with redesigning the traditional brand packaging into something that felt fresh and reflected the plant-based ingredients that make this chew a safe and delicious alternative for your pet.

Graphic Designer // Packaging Designer

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TYPOGRAPHIC POSTERS

Developed for Themery, these typographic posters explore the use of letters beyond just words on a page. Words shouldn’t be static and pushing the boundaries on messaging is just my type of design.

Graphic Designer